Company Rebranding (after M&A)

The merger of two company required re-branding and redesign into one domain.

Title

UX Designer

Company

EagleView Technologies, Inc.

Launch

2015

Role

My role on the project was end-to-end designing user experience.

Information Architecture 

Research

Applied qualitative and quantitative research

Taxonomies

Created metadata document for all products

Hierarchy

Developed content hierarchy with heatmaps

Card sorting activities

Evaluated the information architecture of a site

Development

Pages, modules, navigation, breadcrumb

Organization information

Labeled , grouped content, merged duplicates

Analysis

Created a competitors analysis document(s)

Content Audit

Conducted a full content audit for both domains

Data-driven Navigation System

Used data analysis to define most used pages public content architecture


Products

Six categories organized the “Product” segment. “Reports”, “Imagery”, “Analytic Tools”, “Mobile”, “Integration” and “Estimator.”

About Us

About segment formed by “History” , “Executives” and “Careers”

Support

"Support” segment included five sections: “Customer Service”, “Videos /Tutorials”, “FAQ”, “Tech Updates", “and “Online Help.”

Contact Us

“Contact Us” section where a form, phone, address, and email were available to the visitor.

Home Page

The “About Us” segment would be formed by “History” , “Executives” and “Careers”.

Industries

Three categories organized the industry segment: “Government”, “Commercial” and “Case Studies.”

Newsroom

"Newsroom" segment included six sections: “Press Releases”, “What’s New”, “Events”, “Newsroom”, "Blog, and “What’s New” component.

Footer

Footer consist of “Contact Us”, “Blog”, “Term of Use”, “Privacy Policy”, “Disclaimer”, “Careers” and links to the different social media sites.

Heatmap

Refine Maps

Responsive Navigation